Story-Driven Presentation Design
Wrisa Waymer proudly showcases a recent project that exemplifies expert Story-Driven Presentation Design, blending bold layouts, clear hierarchy, and strategic storytelling to elevate brands. Drawing on experience from investor decks for Billionaires Row, branding for the Peterson Group, and investor presentations for Braves Country Baseball & Softball, this work highlights a seamless fusion of strategy, narrative, and visual impact.
Billionaires Row Spirits Deck
The Brief
The social media team needed a holiday graphic honoring Kwanzaa — one that felt authentic to the holiday, not like a logo slapped on a generic template.
My Approach
I researched how other brands had approached Kwanzaa creative in the past, along with what the Braves had done for other cultural holidays, to understand the visual language already in use. From there, the challenge was balance: the piece needed to read as unmistakably Braves, while still centering and respecting Kwanzaa's own symbolism and colors. I worked directly with the AEC director throughout to make sure the final design met that bar before it went out.
My Role
Concept, research, and design — in close collaboration with the AEC director on cultural accuracy and sign-off.
Why It's Here
This one's less about the visual and more about the process behind it — knowing when a brand graphic needs outside research and a second set of eyes, not just a template swap.
Atlanta Braves — Happy Kwanzaa Graphic
The Brief
The social media team needed a holiday graphic honoring Kwanzaa — one that felt authentic to the holiday, not like a logo slapped on a generic template.
My Approach
I researched how other brands had approached Kwanzaa creative in the past, along with what the Braves had done for other cultural holidays, to understand the visual language already in use. From there, the challenge was balance: the piece needed to read as unmistakably Braves, while still centering and respecting Kwanzaa's own symbolism and colors. I worked directly with the AEC director throughout to make sure the final design met that bar before it went out.
My Role
Concept, research, and design — in close collaboration with the AEC director on cultural accuracy and sign-off.
Why It's Here
This one's less about the visual and more about the process behind it — knowing when a brand graphic needs outside research and a second set of eyes, not just a template swap.