Branding & Logo Design
Explore my branding portfolio, where strategy meets creativity. This page highlights some of my featured logo and identity projects, including the distinctive Peterson Group LLC logo and the meaningful Houston Astros “Uvalde Strong” emblem. Each design reflects a thoughtful approach to storytelling, visual clarity, and brand impact. From corporate identities to community-focused graphics, my work aims to deliver designs that resonate, inspire, and strengthen brand presence.
Peterson Group LLC — Logo + Branding
(Freelance — Wrisa Waymer Media)
The Brief
Design a logo and full brand identity for Peterson Group LLC, a consulting firm, for use across their business and website. The client specified pink and green as their brand colors.
My Approach
Consulting firms live or die on trust and polish, so the challenge was building an identity that felt credible and professional while still standing out in an unconventional color pairing. I worked to make pink and green feel intentional and sophisticated rather than playful — developing a system (not just a mark) that could carry consistently across the logo, business materials, and the website.
My Role
Full logo and brand identity design, delivered independently as a freelance project.
Brand Guidelines
Other Work
