The Brief

Design a logo and full brand identity for Peterson Group LLC, a consulting firm, for use across their business and website. The client specified pink and green as their brand colors.

My Approach

Consulting firms live or die on trust and polish, so the challenge was building an identity that felt credible and professional while still standing out in an unconventional color pairing. I worked to make pink and green feel intentional and sophisticated rather than playful — developing a system (not just a mark) that could carry consistently across the logo, business materials, and the website.

My Role

Full logo and brand identity design, delivered independently as a freelance project.

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Brand Guidelines