Marketing &
Advertisement Design
Designs materials that promote products, services, or events while reinforcing a consistent brand image. This includes developing visual assets such as posters, social media graphics, billboards, email campaigns, and advertisements that align with brand guidelines and engage target audiences through clear, compelling communication.
HBCU Night (Atlanta Braves — lead piece)
The Brief
Design the theme for HBCU Night with a blue palette, pendants, HBCU logo, and band photos to promote the event and its features: the marching band, bobblehead giveaway, and pre-party. The bobblehead giveaway is meaningful to me since I attended Hampton University, an HBCU.
My Approach
Rather than a single announcement graphic, I built the visual identity as a system that could travel across email, social, and in-game channels — pulling the color palette, pendant motif, and band imagery into one cohesive look so the campaign felt unified no matter where a fan encountered it.
My Role
Full campaign concept and design across all channels.
Atlanta Braves — Happy Thanksgiving Graphic
The Brief
A social media graphic to celebrate Thanksgiving, built to represent the full breadth of “Braves Country” — including a Spanish-language version and a companion stats graphic.
My Approach
Rather than one generic post, I designed a small family of graphics — the primary piece, a Spanish translation, and a stats-driven companion — so the campaign could speak to different segments of the fanbase without diluting the core design.
The Result
The post reached 20K+ people and drew 61 comments — one of the stronger-performing organic social pieces from that season.
My Role
Graphic and design execution for the campaign.
Other Work
