Merchandise &
Promotional Design
Designed promotional and merchandise graphics for Major League Baseball organizations including the Atlanta Braves and Houston Astros. Developed branded apparel, retail products, and game-day promotional assets in collaboration with in-house marketing and creative teams, ensuring alignment with team identity standards while meeting fast-paced seasonal deadlines.
Atlanta Braves — Batman Ticket Package
The Brief
Design a cereal bowl for Kids Club — with the added challenge of not being able to see the physical item before it went into production.
My Approach
I built a model of the bowl myself first to make sure any design would actually align once printed on the real object. From there I developed several concept directions, drawing inspiration from nostalgic late-90s cereal bowl designs, before landing on the final concept — which the marketing and ticket sales departments voted on, with only minor tweaks before production.
My Role
Concept development across multiple directions, dimensional problem-solving to account for the unseen physical product, and final design.
Atlanta Braves — Blooper Cereal Bowl
The Brief
Design a cereal bowl for Kids Club — with one major constraint: I couldn’t see the physical item before it went into production.
My Approach
I built the design to align correctly on a bowl I’d never physically
handled, developing several
concept directions inspired by nostalgic cereal bowls from the late ‘90s. Marketing and ticket sales
voted on the final direction, with minor tweaks incorporated afterward.
My Role
Concept development and final design, refined based on internal team feedback.
Other Work
